New Product Development - Herbalicious Jelly Milk

New Product Proposal Herbalicious Jelly Milk afternoon teatime Prep argond for: MGMT 423 New Product Development Prepared by: Yan Li, Ao Luo, Yanruo Liu Date: Wednesday, April 25, 2012 1 Introduction As one of the oldest cradles of politeness in the world, China has much than 5000 years of history and its genuinely strange culture. Traditional Chinese care for, which includes various leaps of herbal tea tea medicine, is one of the about important elements in Chinese culture. unalike from modern occidental medicine which is more evidence based, Chinese medicine is more experience based and individualized. The concepts of traditional Chinese medicine modality on the harmonious interaction of working(a) entities in the merciful race body and change health in a want term. Instead of chemical ingredients in the Western medicine which make water side-effect to the human body, Chinese medicine is milder and less harmful to human body. Most of the herbal medicin es are made of natural coiffe elements and extracts. Although the Chinese medicine has a huge impact to improve human health, it is uncommon to see any related products in the current US Market. But now, we have successfully genuine a bracing beverage product which can close in the Chinese herbal medicine into US market in the form of the take out tea.

This health-care draw tea contains herbal gelatin made of the natural extracts from plants. The jelly used in our reprize comes from a jelly-liked Chinese herbal medicine named Guilingao, which is withal discern as Turtle Jelly. The Turtle Jelly has several kinds of herbal additives which are good for human skin complexion and also effective to treat the sore throat caus! ed by overusing. We believe by combining the herbal medicine to trip upher with the milk tea will be a smart centering to introduce a popular Chinese health-care product into the US market. Idea Generation Process Since all of our team members are from China, we planned to introduce some currently popular in the alto gravelher products in China into the US market. After research,...If you want to get a full essay, order it on our website: OrderEssay.net

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